China City Tour of Beijing

July 8, by the National Tourism Administration Information Center sponsored by the National Tourism Development microblogging forum held in Beijing. Provinces and municipalities from all parts of Tourism Information Center and head of microblogging, Sina, Tencent two microblogging platform leader, as well as the National Grand Theater, Ctrip, eLong, CITS, CYTS, Comfort and other business representatives and invited experts from more than 60 people attended the forum. Conference Information Center by the National Tourism Administration deputy director Hou Zhengang chair.

Forum, Sina, Tencent microblogging platform introduced their charge characteristics and advantages of micro-Bo, and the tourism industry expressed strong support for micro-blog application; from the Tourist Board and business representatives presented their open microblogging situation and lessons learned, and the use of microblogging for tourism marketing, feelings and experiences; invited experts from the academic perspective on tourism microblogging unique role of tourism marketing. Participants in the discussion further development of tourism micro-Bo also made very good comments and suggestions.

After listening to speeches, Hou Zhengang sure we fully respect the tourism microblogging explore and try. He concluded that, as a new microblogging from the media, its tourism marketing and public service applications has shown its unique advantages, tourism administrative departments at all levels, and tourism enterprises should have full understanding, to to accept and try to make good use of this microblogging tool.

Houzhen Gang also stressed, microblogging is only a means and not an end, various means are ultimately for the prosperity of tourism industry development services, to make full use of their micro-Bo is not to be confused, to maintain the content microblogging such as the focus, not just stare at the surface of such number of fans microblogging phenomenon.